Olivier Talbot works at the intersection of strategy, communication and design. He helps [1] clients in a variety of fields [2] to create brands, services and products that are clear, simple and sincere.

He is currently collaborating with humanist architects and an investment fund who cares about the Mediterranean, developing a personal project about outdoor tools and researching the conditions under which web design can be sustainable [3].

  • [1]

    Identity, communication strategy, UX, information architecture, content strategy, writing.

  • [2]

    Architecture, consulting, carpentry, distribution, education, food and beverage, finance, jewelry, software development, social economy, sports, start-ups, tourism, publishing, wealth management.

Projects index

  • Effective
    Identity and website for a efficient streetwear distributor, 2021
  • Victoire
    Strategy and website for custom and beautifully handmade steel bikes, 2020
  • Maison Bourgeon
    Identity and e-commerce site for fragrant tea blends, 2020
  • Fanny Pontabry
    Market positioning for a consultant, 2020
  • John Sauvajon
    Website for a hyperlocal carpenter, 2020
  • Bastille
    Identity for a folding bike that has proper wheels, 2019
  • Fidroit
    Identity, product design and website for wealth management professionals, 2018
  • Promising, UGA
    Identity and documents for a college design and creativity program , 2018
  • Bertrand Bosc
    Terroir-based identity and website for a wine tour guide, 2018
  • Carhartt
    Editorship for A Skateboarding Annual #3, 2017
  • La Cité Fertile
    Presentation to kickstart a "third place" investigating the sustainable city, 2017
  • Bike Solutions
    Identity, website and publication for bike trails and pumptrack designers, 2017
  • Carhartt
    Editorship for A Skateboarding Annual #2, 2017
  • Eider
    One year of stories, launches and content strategy, 2016
  • Rossignol
    Product and innovation stories, 2016
  • Eider
    Strategy for a rebranding that fell through, 2016
  • iBubble
    Launch campaign for an underwater drone, 2016
  • Acid Issue #4 [Personal]
    Editorship for a magazine that boosts paddle power without exercising, 2015
  • Eider
    UX and content strategy for the redesign of an e-commerce website, 2015
  • Hexo+
    Identity and communications for a self-flying camera, 2015
  • Carhartt
    Editorship for A Skateboarding Annual #1, 2015
  • Sogilis
    Website for safety-critical software developers, 2014
  • Acid Issue #3 [Personal]
    Editorship for a magazine of stimulating ideas with surfing as an entry point, 2014
  • Acid Issue #2 [Personal]
    Editorship for a surf magazine interested in other things too, 2013
  • Savoir Joaillerie
    Brand strategy and e-commerce site for a jewelry artist, 2013
  • Acid Issue #1 [Personal]
    Editorship for a magazine looking at the world through the prism of surfing, 2013
  • Carhartt
    A book about a documentary film about skateboard photography, 2011
  • Design notes

    The initial intention was to build an interface relying on text and text only to communicate. This frugal approach gives writing the center stage, facilitates the first-time use of the site and keeps the weight of the page low.

    The fonts, Untitled Sans and Untitled Serif from Klim “have a deliberate aesthetic of not being designed by anyone in particular” and are related to the ideas developed by Jasper Morisson and Naoto Fukasawa in Super Normal, an exhibition and book about beauty in everyday objects that I have found very touching.

    Images play a secondary role, as they are only visible if requested by the visitor. They complement the writing in a context initially set through reading.

  • Technology stack

    The site is based on a JAMstack architecture, using a series of specialized microservices : Sanity to manage content, Gatsby to generate the site and Netlify to deploy and host. This approach delivers very high performances, lowers the risk of security breaches, keeps maintenance at a minimum and preverves content portability.

    Content management services that are “decoupled” or “headless”, and Sanity in particular, on top of making development easier, provide a lot of flexibility when it comes to designing the editing and publishing experience, making it possible to create custom workflows for any use case. Which is very cool, to say the least.

  • No data collection

    In a modest attempt to push against surveillance capitalism, and in response to the minimum data collection principle of the GDPR, this website does not collect any personal data nor place cookies—first or third party—when visited.

    Usage statistics are collected but Fathom, the analytics service, ensures they are anonymous. This approach protects privacy and incidentally improves performance and ultimately UX, as there is no cookie consent dialog.

    Speaking of privacy, The Social Dilemma, despite its irritating docudrama direction, is worth watching to understand what is at stakes with the collection of your data online.

  • Environmental responsibility

    I am committed to reducing the footprint of my activities, especially in terms of resource consumption and carbon footprint. In short, I follow the principles outlined by Vincent Stanley and Yvon Chouinard in The Responsible Company, I’ll make sure to explain everything in an upcoming version of this website.

    I also dedicate 1% of my company’s revenue to funding NGOs who fight for environmental conservation.

    • 2020 : Rivières Sauvages, LPO
    • 2019 : APSAS
    • 2018 : Mountain Wilderness
    • 2017 : Rewilding Europe
  • Credits and legal notice

    The website is developed by Ahmed Ghazi and designed by Jad Hussein. Photos are from Nicolas Joly (Victoire) and Bastien Teixeira (Effective). The logotypes of Bike Solution, Fidroit and Bertrand Bosc were designed by Silence.

    Website published by Ars Longa Vita Brevis, EURL with a capital of 1000 €, 71 chemin des Lombards, 38250 Villard-de-Lans, France. Publisher: Olivier Talbot. Hosting by Netlify, 610 22nd Street, Suite 315, San Francisco, CA 94107, United States.

Latest build: 07.06.21 at 08:29:57